Double Digit Sales Lift Generated By ShelfWatch For A Global Confectionery Manufacturer
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The client makes high investment per outlet by installing its branded coolers at GT outlets. This makes its products stand apart, helping with better brand affinity. However, there were some challenges -
Purity: Store owners often kept competition products in client’s branded coolers
Hot zone Placement: Coolers were often not kept at cash counters and other desired high visibility areas
Planogram: The client wanted to influence purchase behavior by carefully researched Planograms, but execution of these planograms at scale was very difficult
The client used to rely on third party audit programme to address the above challenges, but this was expensive, slow and non-scalable. There were also accuracy problems with the audits
ShelfWatch provided KPI results with 97%+ accuracy. Fast analysis by the AI meant the brand could now shift from monthly to weekly outlet audits.
Moreover, image analysis by the AI ensured all images captured on the field are analysed & not just the sample. Actionable insights generated by the Image Recognition analysis are available with the sales reps which helps them take corrective actions in the field itself.
How ShelfWatch helped the brand to perfect retail execution?
ShelfWatch provided KPI results with 97%+ accuracy. Fast analysis by the AI meant the brand could now shift from monthly to weekly outlet audits. Moreover, image analysis by the AI ensured all images captured on the field are analysed & not just the sample. Actionable insights generated by the Image Recognition analysis are available with the sales reps which helps them take corrective actions in the field itself.
