Digitized Store Audits Using Image Recognition & AI

Retail audits assess store activities and the effectiveness of merchandising strategies for CPG companies. The goal is to ensure products align with the planned presentation, check stock levels, and verify compliance with guidelines regarding promotions, pricing, and product placement. Through these checks, businesses identify strengths, weaknesses, and areas for improvement, enabling informed decisions. This process enhances retail performance, drives store sales, and increases brand visibility on retail shelves.

Traditional or manual audits involve a sales pro or brand rep, chosen by a market research or intelligence firm, conducting retail store assessments through on-site visits. These audits include observing and tallying products on shelves, along with interacting with staff. Utilizing pen and paper and manual methods, they uncover details about a CPG manufacturer's procedures, product placements, stock levels, and practices.As markets expand and competition intensifies, traditional audits struggle to keep pace, limiting the decision-making abilities of sales and marketing teams.

Today manual or traditional store audits are;