Measuring and Improving On-Shelf Availability for CPGs

Why On-Shelf Availability Matters?

On-Shelf Availability or OSA is a critical metric for CPGs. OSA refers to the ability of a brand to maintain adequate stock levels of their products on the store shelves and placed in optimal position making it easy to find on the store shelves. Biggest advantage of maintaining on-shelf availability is that it leads to increased sales. When a consumer visits a store to purchase a particular product, they expect to find it on the shelves. If the product is not available, the consumer may opt for a different brand or find it elsewhere. Studies show that one-third of consumers will opt to purchase a product of another brand if they encounter out for stocks on shelves. This can result in lost sales and revenue for the brand, in addition to poor shopping experience for the consumer.

challenges that impact On-Shelf Availability

Slow replenishment of products in high demand

Inaccurate forecasting or inability to track sudden demand spikes

Improper store management and poor placement of products

Lack of visibility on out of stock events before it happens

Lack of clear communication between retailers and suppliers

Delayed response to fixing problem areas and gaps

Measure On-Shelf Availability using Image Recognition technology

Identifying stock levels in time can prove beneficial for CPGs to not only address lost sales but also help improve brand visibility and optimize distribution. Gone are the days when CPGs relied on manual methods to identify and flag items that go out of stock frequently. Image recognition technology is a superior alternative to manual store audits in terms of tracking and measuring On-Shelf stock. Timely data is everything in retail execution. Measuring and ensuring On-Shelf Availability depends on how fast the data is made available to take any action that helps keep store shelves stocked appropriately with the right products in the right place at the right time. With Image Recognition, CPGs can get timely actionable insights into stock availability, frequency of stock outs and product placement and position which help sales and category teams optimize their inventory distribution, predict demand and resolve issues quickly before your competitor takes notice.

Benefits

Predict where and when out-of-stocks will happen
Pinpoint where you need to address issues and allocate resources effectively
See out-of-stock trends and their impact on sales across brands, categories, and stores.
Discover on-shelf availability trends across retailers and categories
Optimize distribution and supply to address demand variations

ShelfWatch - Optimize Retail Execution with the Most Advanced Image Recognition AI

Imagine having eyes on every SKU on every shelf across every store at all times. That is what ShelfWatch achieves for you. With over 95% SKU level accuracy, ShelfWatch empowers CPG brands to enhance store audits and boost sales. Seamlessly track product placement, availability, and compliance with planograms in real-time. Identify out-of-stock items and misplaced products instantly, ensuring better customer satisfaction. ShelfWatch is fast to setup, helps identify new or unknown SKUs faster with few datasets as compared to other Image Recognition platforms, making it the best choice amongst global CPGs today. Unlock the power of ShelfWatch to revolutionize your retail execution and stay ahead of the competition.

Key Features

Digitized store audits

Say goodbye to manual audits that are slow and prone to errors. With ShelfWatch's mobile app, your field force can quickly capture and upload shelf images, saving time and effort.

Optimized Shelf Space

Ensure efficient use of shelf space by recommending ideal product placements with real-time visibility.

Increased Sales

By strategically placing products, Shelfwatch helps you capture shopper attention, leading to increased sales through optimized shelf space and product placement.

Fastest setup & time to market

Train AI models faster and with minimal datasets. Eliminate the need for technical team assistance & Master Data dependancy to train SheflWatch AI on new SKUs.

Competitive Intelligence

Monitors competitor adjacencies, assortments, pricing strategies, promotions, and more.

Data-Driven Decision Making

Shelfwatch provides valuable data and insights for informed decision-making on inventory management, product assortment, and promotional strategies.

Rapid Detection

Rapidly train Image Recognition AI on detecting new or unknown SKUs within 48 hours.

Cost Savings

Shelfwatch minimizes waste and out-of-stock situations, leading to cost savings through efficient inventory management and maximizing sales opportunities.

Detecting On-Shelf Availability & Product Positioning using Image Recognition