Visibilidad sin igual en su ejecución minorista

ShelfWatch by ParallelDots supports our in-store execution by tracking product availability and visibility, with its integration into our own SFA being a key part of how we use it. We apply it across on-trade and off-trade in both modern and traditional channels, giving us consistent measurement throughout. The SFA integration allows audit data to flow directly into our existing workflows, with most audits completed in under 5 minutes. We have observed improvements in availability across our priority SKU portfolio, and the connection to our SFA makes it a practical fit within our retail execution approach.

We switched from another in-store application to ShelfWatch, and the difference has been clear, better usability, stronger capabilities, and more actionable insights. It has improved execution, reduced manual work, and increased visibility across our operations.

ShelfWatch is a highly effective tool that provides a valuable instore visibility of our ‍products alongside company assets. It enables us to track SKU visibility and product‍shelf positioning accurately, as well as monitor field force performance. In addition,‍ShelfWatch significantly streamlines retail audits through automatic recognition of‍tracked SKUs, allowing audits to be completed swiftly and efficiently. We are pleased‍ be using this tool, as it helps our field teams save time while delivering more ‍accurate and reliable reporting.

"ParallelDots has been a game-changer! We save 16 hours per month—equivalent to two full working days—allowing us to expand coverage without extra resources. Plus, our data accuracy has improved to 98%, reducing manual errors and ensuring reliable insights. A huge boost in efficiency!"

ShelfWatch by ParallelDotshas been a strong enabler in advancing our Perfect Store execution across off-trade channels. The platform has allowed us to significantly scale audit coverage, while consistently delivering image recognition accuracy in our use cases.

What truly differentiates ParallelDots is their partnership mindset & value-oriented approach. The team has demonstrated a strong ability to adapt, respond quickly to evolving needs, and extend capabilities in line with our business priorities.Rather than operating in a purely transactional manner, ParallelDots focuses on solving real business problems and driving outcomes—building trust and supporting the continued expansion of the partnership.

As someone who has spent over a decade in sales and key account management at Unilever Ghana, I know how critical shelf visibility is to winning in modern trade. Since we partnered with Parallel Dots in March 2024, we've scaled and grown our store coverage to 76 outlets, and with the help of Real Time Shelf insights, we improved our On-Shelf Availability from 46% to nearly 91% — with Share of Shelf almost doubling to 66%. The insights have been so impactful that by end Q1 of 2026, we expanded the partnership to include Unilever's international market. Parallel Dots has given our field teams the real-time, data-driven edge we needed to strengthen retail execution across Ghana and beyond

“PD’s expertise and dedication in providing top-notch digital application solutions have significantly contributed to our business success. Their ability to meet deadlines without compromising on quality has been a crucial factor in our continued partnership. We highly recommend them to any organization looking for reliable, high-quality digital solutions.”

"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"

We have been using ParallelDots’ solution in the Philippines for over a year, and are now expanding to Korea. The platform enables us to standardize in-store execution data across markets, ensuring consistent and comparable insights.It significantly improves fieldwork efficiency, offers flexible and customizable dashboards, and integrates seamlessly with multiple merchandiser agencies.Overall, it has streamlined our execution and enhanced our ability to make faster, data-driven decisions.

"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.

Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"

"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."

"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"